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Helen Lee is one of the leading figures in Shanghai's emerging fashion scene. A graduate of China's most prestigious fashion institue, DHU - Lasalle International Design College, Helen's talent has been recognized through awards such as China's "Jeanswest Fashion Award" and Belgium's "Les Etoiles De La Mode."
Immediately after graduating, Helen spent 3 years working with Japanese fashion houses before striking out on her own to start a successful denim brand that targeted the sophisticated, difficult Tokyo boutique market.
Three years ago, Helen returned to her hometown ¨C Shanghai ¨C and founded insh based on her dream of bringing the world an image of Shanghai fashion that moved beyond a colonial 1930's or Communist-era aesthetic.
While other designers in Shanghai derive their designs from Europe's top runway figures, Helen looks to Shanghai's past, present and a vision of its future for design inspiration. |
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